Thursday, September 1, 2016

Anlene Move Young Campaign Launch @ Queensbay Mall, Penang

Henry Tan | 9:43 PM | | |
In conjunction with the introduction of the new Anlene with MoveMax, dairy giant Fonterra Brands Malaysia launched an experiential showcase at Queensbay Mall Penang to get Malaysians to move as young as they feel inside! If you are interested to check how well you can move, head down to the showcase and get your mobility checked at the MoveCheck booth!

Move As Young As You Feel Inside!
31st August - 4th September 2016
Queensbay Mall Penang

The launch started with the introduction speech by marketing manager of Fonterra Brands Malaysia, Mr. Paulo Ocampo. Well basically, the new Anlene MoveMax formulation contains Calcium for bones, Collagen for joints, protein for muscles, as well as other important nutrients that help with the musculoskeletal health such as magnesium, zinc and all the other essential vitamins.   


Then we move on to try out the mobility test at MoveCheck booth. I supposed the first test is the osteoporotic fracture risk assessment using the ultrasonometers. Basically the result would tell if your bone is at risk of osteoporosis or not according to your age. Not to worry, the staff there will spray some alcohol antiseptic spray at your foot to make sure it is hygiene. I got good result but probably because I am still young, but calcium intake will be a must to maintain!   


The next one is the movement test whereby you will be tested on a series of different movement. The first one is the flexibility of your arms whereby you will need to stretch and see if you could reach out to the other hand. Well, I managed to get my fingers crossing each other to about 3cm! But that's when my right hand is on top! I could not reach at all when changing to left hand on top! Conclusion? My left hand is not as flexible as my right hand! Need more exercise for left hand! LOL! 


 photo Anlene-Paulo.gif

Once all the tests are done then you can proceed to the consultation counter whereby they will explain one by one of your result. Overall mine was quite good, but it serves as a reminder to exercise regularly as well as the intake of all the important nutrients that our body needed. As usual, they recommend to drink the new Anlene with MoveMax formulation 2 times a day and they are selling at a promotion price!



Then continue with the official launch of Anlene "Move as Young as You Feel" with a live demonstration of Zumba Dance by Chi Fitness. After the performance, then we have the photo session of all the VIPs as well as the Anlene product. 

 photo Anlene-Zumba.gif


After the official launch, then we continue with the game challenge! In order to win some free gift, there are a total of 3 game challenges that you need to fulfill on top of getting your MoveCheck result. I tried all of them and seriously these games are challenging my flexibility, agility and mobility. You should try them out too!





Well lucky me, I am one of the prize winner! Thanks to Anlene, now I have a blender to make myself smoothie! Probably can make myself Anlene Chocolate with banana smoothie! What do you think? :D 


Well, that's it! 3 more days left! If you miss out on this campaign, Anlene MoveMax is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavors - plain and chocolate and is available in 1kg, 600g and 175g packs. Anlene MoveMax Yoghurt is available in 4 delicious variants: plain, mango, strawberry and mixed berries. 

Grab your chance to test out your mobility!

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